Best way to use Facebook ads as a musician
Facebook ads aren’t just for big businesses; they’re also for musicians.
Many musicians are constantly asking themselves, “How can we increase the number of fans and listeners to our music?” It can be a difficult battle… but there are some simple and inexpensive solutions.
I have been using Facebook ads for a while and thought I’d share some of the tips and tricks I’ve learned along the way.
So there you have it! My Facebook ad guide for musicians.
Learning to target your future fans
Consider the following scenario… If you make music that sounds similar to Lil Baby’s and you think their fans would enjoy it, you should target your Facebook posts at Lil Baby fans. In what Facebook refers to as a “Interest Group,” Lil Baby has a large following. These are people who have interacted with Lil Baby on Facebook (liked, commented on, shared) or mentioned Lil Baby.
Even if you only reach 10% of that audience, you’ve gained new ears and eyes. And if 10% of that group clicks on your post and listens to your music, you could potentially gain thousands of new fans.
“How much will I have to spend?” you’re probably thinking. You can start with $5 per day for as long as you want. Although $5 may not seem like much, it can go a long way. You can always spend more if you want to.
Facebook has access to everyone’s likes, dislikes, and interests. Now it’s up to you to take advantage of it. You can use the same tools and tactics used by large companies to grow an audience if you understand how the ad system works. Advertisements on Facebook are available for a wide range of businesses and individuals, including musicians.
Isn’t it, however, sleazy to target people in this manner? It isn’t if your ad isn’t sleazy and overtly attempting to “sell” the listener. The golden rule is to be genuine and honest with your new fans, and to speak to them as you would like to be spoken to.
How to get started?
- A Facebook Page
- A credit card
- An understanding of the general structure and layout of Facebook ads
Let’s guide you through this
Before we get into it, let’s talk about the “Boost Post” button that appears next to your Facebook posts. Though the button is simple to use and works well, it is missing some important ad options that will save you money in the long run. As a result, we don’t recommend it.
1: Use Facebook’s Ads Manager to create an ad.
There will be a performance dashboard with all of the ads you’ve previously created when you log into the Facebook Ads Manager. This page will be blank if this is your first time creating an ad.
“Campaign,” “Ad Sets,” and “Ads” will be the three tabs. Click the appropriate tab, then the green “Create” button in the top left corner of the page to create a new ad.
2: Give your “Campaign” a name and choose the “Objective” option.
“Brand Awareness,” “Reach,” and “Engagement” are three strategies we recommend. To learn more about each type, hover over the I icon or click on the “Objective” type.
3: Give your “Ad Set” a name.
An “Ad Set” is a container that holds multiple ads.
4: Decide where your ad will be displayed.
Choose the geographic area where your ads will appear. You can type in “Worldwide” to cover the entire globe or “Countries and Cities” to narrow down your search.
5: Select the demographics for the ad’s target audience.
Choose your target audience’s demographics or characteristics. The more precise you can be, the better. Choose that age group if the majority of your listeners are between the ages of 18 and 30. All of this data helps you make the most of your budget by ensuring that your ad reaches the right people.
6: Investigate demographics in greater depth
“Detailed Targeting” is where you get into the nitty-gritty of things. Enter the interests or topics that your target audience is interested in (i.e. influencers, artists, brands, categories). As always, the more specific your ads are, the better.
Recommendations of relevant topics or interests will appear as well, because each growing campaign will keep a fresh list of targeted keywords and influencers. (Please note that not all artists or topics will appear.)
7: Determine whether the ad is for current or potential fans.
Choose a “Connection” to your Facebook Page from the drop-down menu. Exclusions are just as important as inclusions when it comes to targeting the right audience, so decide whether you want to target “Your Fans,” “Friends of Fans,” or “Exclude Fans.”
8: Select the areas where the advertisement will appear.
Choose from options such as mobile, Instagram, desktop (news feed, right column), and more.
9: Determine your financial constraints.
Set a budget and decide whether the ad will run indefinitely or have a specific end date and time.
10: Create the ad.
And that’s it, good job.
A few more tips to use Facebook ads as a musician
Effective ad performance is a vast subject, but here are a few pointers to get you started.
In most cases, video ads are the way to go. The viewer can listen to your music while watching the video and then visit your website or landing page for more information by clicking a link. It’s a great two-for-one deal.
The key to creating effective ads is to think about the user’s experience. If your ad consists of a single image with a link, consider the following: Where does the link lead? What is the benefit to them? Is it eye candy or is it visually appealing and informative?
Because Facebook newsfeeds are clogged with cats and political posts, capturing viewer attention is critical. Consider what will cause them to pause for your ad — the graphics and text should be consistent and visually appealing, and the video should get off to a strong start!
Track the results
Keep track of your ad’s performance once it’s up and running. In Facebook Business’ Ad Manager, keep track of how many views, clicks, and engagements (likes/comments/shares) are accumulating. Different videos and images should be tested to see which ones perform the best. Even the tiniest adjustments can have a significant impact.
That is all there is to it. We hope this has demonstrated the value of Facebook ads for musicians. Using Facebook ads effectively to gain more listeners and grow your fanbase is one trick. Give it a shot and let us know how it turned out.