What is the best social network for musicians
A strong social media presence can be a musician’s greatest asset in a world where musicians compete for a spot on listeners’ playlists. Social media can help you connect with other musicians and land marketing deals with brands looking for influencers, in addition to helping you promote your music by building a loyal fan base and interacting with your audience.
Lil Nas X is perhaps the most successful example of using social media to advance a music career. He is famous for using TikTok and Twitter to propel his song “Old Town Road” to the top of the Billboard Top 100, where it still holds the record for the longest time.
So, in order to successfully build your online presence as a musician, which social media networks are the most important to use? It all depends on your professional goals and personal brand.
Different platforms are better suited to different musicians, so knowing your short- and long-term goals will help you decide where to spend your time and energy. Let’s start with some of the most popular social media platforms on which any musician should consider establishing their brand:
TikTok is one of the best platforms for going viral because of its friendly algorithm and short, engaging video content. While you can make a video with any sound from its vast sound library, you can also use your own sounds, which is a great feature for teasing snippets of upcoming songs or simply sharing covers. Fans can easily share your music because other users can use the audio you upload.
It’s not impossible that your song will be the soundtrack to a viral trend or even a single video, as was the case when Fleetwood Mac’s song was single-handedly reintroduced to the Billboard Top 100 after 40 years.
TikTok’s live feature allows you to interact with your audience whenever you want, and with TikTok challenges and trends frequently going viral, your music could easily get caught up in one. Camila Cabello, the Jonas Brothers, and Post Malone are among the celebrities who frequently use the platform.
YouTube is the second most popular search engine in the world, in addition to being the most popular video-sharing platform on the internet. You can’t ignore how important it is to post your music videos on the platform if you’re a musician looking to expand your online presence. Aside from the traditional music video, the platform can be used in a variety of ways:
You can share your remixes and covers here. Unless you break the platform’s rules, YouTube will not interfere with what you post. You can upload any type of music, including originals, covers, and remixes.
Don’t undervalue the importance of giving your audience a behind-the-scenes look at your content creation process. Fans will feel more connected to musicians as a result of these personal videos, which will help you grow and maintain your audience.
Collaborate on YouTube videos with other musicians. When you collaborate with other musicians, you both benefit from attracting the fan base of the other’s music.
If you want to be successful on YouTube, you can’t ignore SEO (Search Engine Optimization). Though it takes some effort, SEO makes it easy for people to find your content online. Create compelling headlines, use eye-catching thumbnails, use hashtags, and accurately describe your content. The advantages of YouTube SEO are that it can improve your long-term presence on the platform.
Instagram has evolved from a simple photo-sharing app to a multi-faceted platform with a variety of ways to share content. You can still engage your audience with eye-catching photos, but video content is becoming more important than ever in terms of Instagram’s algorithm.
Video posts are typically limited to 60 seconds, but you can always upload longer videos to IGTV or Instagram Reels, the latter of which is the platform’s newest video feature that competes with TikTok in terms of functionality.
Instagram Stories is a great way to share your daily thoughts, photos, and videos with your followers, especially if you don’t mind your videos or photos disappearing after 24 hours. However, because you can create Story Highlights that stay on your profile page, you can keep the stories up for interested fans to see long after they’ve been posted. If you’re promoting a new album, a project of any kind, a music showcase, or something else, you can post daily video snippets to build anticipation.
Instagram is a great place to start if you have any visual content to share. Instagram is a great platform to work with because you can cross-post to sites like Facebook, Tumblr, and Twitter. Make sure to direct people to your website and other revenue-generating opportunities via the app.
THE BEST SOCIAL NETWORK FOR MUSICIANS
The first three are excellent for reaching a global audience. If you’re looking for a more specialized platform that focuses on networking with musicians, there are plenty of options available. As a novice musician, some could easily land you opportunities with well-known labels and musicians.
This platform is a hybrid of a social networking site and an online store. It allows you to upload your music, set prices, have it streamed, and even have people share it on other platforms.
This is a great place to start if you want to get noticed by other musicians, labels, and brands. The site allows you to connect with other music industry professionals.
You can use this site to share your music with your friends, fans, and family. Because it is so well-known, it can greatly increase your chances of being discovered by others in the industry.
What do you hope to accomplish?
Overall, choosing a social platform that increases your chances of success is your best bet. If you have the time to visit all of the major platforms, go for it; however, in the beginning, it might be better to focus on just one or two. To increase your chances of success, take your time to learn the intricacies of how each platform works.